AI case study

Fred & FaridAd production

Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.

Published

Key results

Reduction in Shoots
100%
Cheaper & Faster
10x
Images Produced
100k+

Result highlights

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The story

Context

Award-winning global advertising agency behind campaigns for Google, Budweiser, Air France, and Spotify, operating studios across Paris, Shanghai, New York, and Los Angeles.

Challenge

Traditional campaign production required physical shoots with international travel, and even a single spec ad took three weeks from concept to...

Solution
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Quotes

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The company

Fred & Farid logo

Fred & Farid

fredfarid.com

Independent creative agency network for advertising and brand strategy.

IndustryMedia
LocationParis, France
Employees251-1K
Founded2007

The vendor

Generative AI platform for professional video creation and world simulation.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2018

Use case

Fred & Farid's Ad production is part of this use case:

Video Production
24 case studies(+100% YoY)
Proven impact?
LowModerateVery Strong
3.2Moderate
2.3Lowwithin Media
3.4Moderatewithin Marketing

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