AI case study

F12Sales coaching and automation

Five acquisitions left reps using scattered playbooks. AI now flags missed questions instantly, cutting ramp time from 8 months to 3.

Published|8 months ago

Key results

ARR Increase
34%
Avg Deal Size Increase
28%
Deal Cycle Reduction
23 days

Result highlights

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The story

Context

A Canadian managed IT services provider operating for over 25 years, recently expanding through a series of five corporate acquisitions.

Challenge

Integrating five acquired companies created fragmented processes where representatives followed different playbooks and response times varied from...

Solution
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Quotes

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The company

Managed IT services and cybersecurity provider for Canadian enterprises.

IndustryTechnology
LocationEdmonton, AB, Canada
Employees251-1K
Founded1996

The vendor

Gong is a sales enablement platform that leverages AI to provide actionable insights from sales conversations, enhancing sales performance and strategy.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees1K-5K
Founded2015

Use case

F12's Sales coaching and automation is part of this use case:

Conversation Intelligence
32 case studies(+91% YoY)
Proven impact?
LowModerateVery Strong
7.5Strong
8.6Very strongwithin Sales

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