AI case study

EurostampaPackaging design

Manual design took weeks to create personalized labels. AI generated 9,000 brand-safe variations in days.

Published|3 months ago

Key results

Unique Designs
9,000
Brand Consistency
100%

Result highlights

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The story

Context

A global packaging and labeling leader sought to help Nutella modernize its iconic brand packaging to appeal to Generation Z consumers through mass personalization.

Challenge

Traditional graphic design workflows were too slow and costly to produce thousands of unique label variations for a large-scale campaign....

Solution
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The company

Eurostampa logo

Eurostampa

eurostampa.com

Premium label manufacturer for wine, spirits, food, and cosmetic brands.

IndustryConsumer Products
LocationBene Vagienna, Italy
Employees1K-5K
Founded1966

The AI provider

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

The implementation partner

Bria AI logo

Bria AI

bria.ai

Developed a generative AI solution for Eurostampa to create personalized Nutella labels at scale.

IndustrySoftware & Platforms
LocationTel Aviv, Israel
Employees11-50
Founded2020

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