AI case study

EurostampaPackaging design

Manual design took weeks to create personalized labels. AI generated 9,000 brand-safe variations in days.

Published|5 months ago

Key results

Unique Designs
9,000
Brand Consistency
100%

Result highlights

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The story

Context

A global packaging and labeling leader sought to help Nutella modernize its iconic brand packaging to appeal to Generation Z consumers through mass personalization.

Challenge

Traditional graphic design workflows were too slow and costly to produce thousands of unique label variations for a large-scale campaign....

Solution
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Use case

Eurostampa's Packaging design is part of this use case:

Content Creation
53 case studies(-17% YoY)
Proven impact?
LowModerateVery Strong
6.5Strong
2.3Lowwithin Consumer Products
7.3Strongwithin Marketing

The company

Eurostampa logo

Eurostampa

eurostampa.com

Premium label manufacturer for wine, spirits, food, and cosmetic brands.

IndustryConsumer Products
LocationBene Vagienna, Italy
Employees1K-5K
Founded1966

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

The implementation partner

Bria AI logo

Bria AI

bria.ai
Role in this case study

Developed a generative AI solution for Eurostampa to create personalized Nutella labels at scale.

IndustrySoftware & Platforms
LocationTel Aviv, Israel
Employees11-50
Founded2020

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