AI case study

Doris (AI)Virtual try-on

Fit doubts capped conversion at 8%. AI now builds 3D avatars from user photos, driving in-store conversion rates to 20%.

Published|6 months ago

Key results

Return on Investment
128%
Ticket Size Increase
45%
Returns Reduction
66%

Result highlights

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The story

Context

The official distributor for Nike in Brazil manages omnichannel sales across physical stores and digital platforms for one of the world's most recognizable athletic brands.

Challenge

Shoppers struggled to visualize how apparel would fit, leading to hesitation that capped in-store conversion rates at just 8%. This uncertainty...

Solution
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Quotes

The company

Doris (AI) logo

Doris (AI)

doris.ai

AI fashion assistant for personalized outfit styling and e-commerce discovery.

IndustryRetail
LocationSão Paulo, SP, Brazil
Employees11-50
Founded2022

The vendor

NVIDIA is a technology company that specializes in semiconductors, graphics processing units, and artificial intelligence for applications in data centers, gaming, and more.

IndustryTechnology
LocationSanta Clara, California, United States
Employees10K-50K
Founded1993

The implementation partner

Marvik logo

Marvik

marvik.ai
Role in this case study

Developed generative models and computer vision algorithms for Doris.ai's virtual try-on platform.

IndustryTechnology
LocationMontevideo, Uruguay
Employees51-250
Founded2016

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