Rapid growth forced transactional replies on premium users. AI now delivers concierge-quality support across mixed-language interactions.
An India-based members-only platform serves over 15 million of the country's most affluent consumers, rewarding creditworthiness with exclusive financial products and experiences.
Rapid growth made it difficult to maintain premium, concierge-quality service for a high-value user base. The organization struggled to scale...
“When we started, we were building for India’s most affluent households—a user base that expects trust, transparency, security, reliability, and exceptional design. These principles have guided us from day one. But as we grew—more products, more teams, more data—it became harder to maintain context and move quickly without compromising quality.”
Credit card management and rewards platform for high-credit-score individuals.
AI research and deployment company developing generative models and tools.
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