Energy & Utilities|Customer Service

Cemig
Customer service

Service gaps left rural areas behind. AI agents now guide 9M users through 44 tasks on WhatsApp, unifying fragmented support.

PublishedDec 6, 2025|2 months ago

Key results

Claims Cost Reduction
90%
OPEX Reduction
30%
Handling Time Reduction
20%

Result highlights

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The story

Latin America's largest electricity distribution provider maintains a network of over 574,000 kilometers serving 9.35 million customers across 774 municipalities in Brazil.

Service quality was inconsistent across the region, particularly in rural areas where limited infrastructure and digital literacy created access...

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Scope & timeline

  • 1.1M monthly increase in WhatsApp messages
  • 82% customer adoption of digital channels

The company

Electric utility providing power generation, transmission, and distribution services.

IndustryEnergy & Utilities
LocationBelo Horizonte, MG, Brazil
Employees5K-10K
Founded1952

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