Travel & Tourism|Customer Service

Cebu Pacific
Customer support

Teams manually coded every chat script. Now, a generative AI agent pulls answers straight from the knowledge base to resolve urgent cases.

PublishedNov 4, 2025|3 months ago

Key results

Priority Wait Time
<1 min
CSAT Increase
>50%

Result highlights

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The story

The Philippines’ largest airline flies to over 60 destinations across Asia-Pacific and the Middle East, managing high inquiry volumes primarily through digital channels.

A legacy rule-based chatbot required heavy manual maintenance, forcing teams to code individual flows and perform line-by-line data reviews. The...

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Quotes

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The company

Cebu Pacific logo

Cebu Pacific

cebupacificair.com

Low-cost airline for domestic and international passenger air travel.

IndustryTravel & Tourism
LocationPasay City, Metro Manila, Philippines
Employees1K-5K
Founded1988

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