AI case study

BookMyShowSelf-service analytics

Every data question sat in a central team's queue — their capacity the ceiling on business speed. Now any teammate asks in plain English.

Published

Key results

Integration Time
~1 day
vs months
Offers Tracked
3,500+

Result highlights

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The story

Context

India's leading entertainment technology platform for movie and live event ticketing, selling 22 million tickets a month to over 100 million monthly active users.

Challenge

Every analytics request, whether from marketing, the executive team, or a business unit like live entertainment, had to be routed through a central...

Solution
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Quotes

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The company

Online ticketing platform for movies, events, sports, and live entertainment.

IndustryEntertainment
LocationMumbai, MH, India
Employees1K-5K
Founded1999

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

BookMyShow's Self-service analytics is part of this use case:

Data Intelligence
88 case studies(+289% YoY)
Proven impact?
LowModerateVery Strong
3.9Moderate
1.6Lowwithin Entertainment
2.6Lowwithin Knowledge Management

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