AI case study

BCUMember service

Agents toggled 15 systems while a rigid bot escalated 26% of chats. AI now resolves routine cases, cutting escalations by 15%.

Published

Key results

Handle Time Reduction
27%
Reduction in Escalations
15%
Engagement Rate
97%

Result highlights

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The story

Context

A national, member-owned credit union with over $6 billion in assets and 360,000 members, expanded through employer partnerships with major employers like Target and GEICO.

Challenge

Their legacy chatbot relied on static flows and returned article links instead of direct answers, with 26% of chats escalating to a human even for...

Solution
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Quotes

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The company

Credit union offering banking, loan, and investment services for members.

IndustryFinancial Services
LocationVernon Hills, IL, USA
Employees251-1K
Founded1981

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

BCU's Member service is part of this use case:

Support Chatbot
220 case studies(-4% YoY)
Proven impact?
LowModerateVery Strong
4.8Moderate
4.0Moderatewithin Financial Services
4.6Moderatewithin Customer Service

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