AI case study

AdobeGenerative content creation

Open-source AI risked copyright. Adobe trained Firefly on licensed data; Generative Fill is now Photoshop's most used feature.

Published|1 year ago

The story

Context

A global leader in digital media and creative software for over 40 years, serving millions of creators and enterprises with flagship tools like Photoshop and Illustrator.

Challenge

The company needed to integrate generative AI into professional workflows but rejected open-source models to maintain strict control over output...

Solution
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Scope & timeline

  • 9-month launch for Firefly AI models
  • Generative Fill ranked as most used feature

Quotes

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Use case

Adobe's Generative content creation is part of this use case:

Content Creation
53 case studies(-17% YoY)
Proven impact?
LowModerateVery Strong
6.5Strong
6.5Strongwithin Software & Platforms
5.6Strongwithin Product Engineering

The company

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

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