AI case study

VersuniMarketing asset creation

Unpredictable pet shoots couldn't keep pace. Designers now generate assets with Adobe Firefly, cutting time to market from 8 months to 3.

Published|9 months ago

Key results

Production Cost Reduction
60%
Sourcing Time Reduction
50%
Time to Market
3 months

Result highlights

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The story

Context

A global home appliance company housing iconic brands like Philips and Saeco, with a mission to serve 100 million households.

Challenge

Launching a new smart pet feeder faced logistical bottlenecks due to the unpredictability and high cost of staging live animal photoshoots. With...

Solution
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Quotes

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The company

Designer and manufacturer of home appliances, coffee machines, and floor care products.

IndustryConsumer Products
LocationAmsterdam, NH, Netherlands
Employees5K-10K
Founded2021

The vendor

Creative, marketing, and document management software for individuals and enterprises.

IndustrySoftware & Platforms
LocationSan Jose, CA, USA
Employees10K-50K
Founded1982

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