James wouldn't film himself, so video stayed off the table—and with it, any reach beyond existing followers. An AI avatar changed both.
An Australian mortgage brokerage with 40+ lenders on its panel, publishing four to five posts weekly across Facebook, Instagram, and LinkedIn while positioning itself as a financial education resource for home buyers, refinancers, and investors.
The founder wanted to add video to reach people beyond Truly Finance's existing followers, but was uncomfortable on camera and had no sustainable way...
“I never wanted to get in front of the camera.”
Independent mortgage broker with access to 40+ lenders, based in Sydney.
AI video generation platform for business messaging, marketing, and localization.
Truly Finance's Avatar video is part of this use case:
Related implementations across industries and use cases
Camera dread turned a 30-second script into two hours of takes—output capped at one video per three weeks. His AI avatar now ships three.
Each of 500 questions once meant its own shoot. Batching avatar videos—his voice, his likeness—built a multi-year daily posting queue.
Manual voice acting bottlenecked audio content for low-literacy learners. Now, AI translates and dubs Hindi modules in days.
Quarterly compliance updates meant costly reshoots. Now scripts regenerate instantly — no cameras, no vendors, no delays.
Engineers capped at basic chat, complex work out of reach. Now 700 tackle cross-jurisdiction compliance reviews in hours, not weeks.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.
James wouldn't film himself, so video stayed off the table—and with it, any reach beyond existing followers. An AI avatar changed both.
An Australian mortgage brokerage with 40+ lenders on its panel, publishing four to five posts weekly across Facebook, Instagram, and LinkedIn while positioning itself as a financial education resource for home buyers, refinancers, and investors.
The founder wanted to add video to reach people beyond Truly Finance's existing followers, but was uncomfortable on camera and had no sustainable way...
“I never wanted to get in front of the camera.”
Independent mortgage broker with access to 40+ lenders, based in Sydney.
AI video generation platform for business messaging, marketing, and localization.
Truly Finance's Avatar video is part of this use case:
Related implementations across industries and use cases
Camera dread turned a 30-second script into two hours of takes—output capped at one video per three weeks. His AI avatar now ships three.
Each of 500 questions once meant its own shoot. Batching avatar videos—his voice, his likeness—built a multi-year daily posting queue.
Manual voice acting bottlenecked audio content for low-literacy learners. Now, AI translates and dubs Hindi modules in days.
Quarterly compliance updates meant costly reshoots. Now scripts regenerate instantly — no cameras, no vendors, no delays.
Engineers capped at basic chat, complex work out of reach. Now 700 tackle cross-jurisdiction compliance reviews in hours, not weeks.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Some member headshots looked genuinely unusable. Runway transformed each into broadcast-ready stills—no cross-country studio shoot required.