AI case study

The AASelf-service analytics

Ad hoc queries bottlenecked specialists for days. Staff now ask questions in Teams and get sales data in seconds.

Published

Key results

Resolution Time Reduction
up to 70%

Result highlights

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The story

Context

The UK's leading roadside assistance provider serves 14 million members with a data landscape previously fragmented across multiple tools and external sources.

Challenge

A small team of data specialists became a bottleneck, often taking days to manually resolve routine ad hoc queries about sales performance and...

Solution
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Quotes

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The company

The AA logo

The AA

theaa.com

Roadside assistance, vehicle insurance, and motoring services provider.

IndustryAutomotive & Mobility
LocationBasingstoke, Hampshire, ENG, UK
Employees5K-10K
Founded1905

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

The AA's Self-service analytics is part of this use case:

Enterprise Search
163 case studies(-6% YoY)
Proven impact?
LowModerateVery Strong
3.3Moderate
3.4Moderatewithin Automotive & Mobility
2.9Lowwithin Knowledge Management

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