AI case study

TaboolaAd content moderation

Teams manually reviewed tens of thousands of creatives image-by-image. Now, AI vision models verify policy compliance instantly.

Published|4 months ago

Key results

Cost Reduction
75%
Automation Rate
100%
vs manual image-by-image process

Result highlights

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The story

Context

A global ad tech platform supporting over 9,000 digital properties, powering native ads and real-time content optimization for publishers and advertisers.

Challenge

Scaling operations created bottlenecks in compliance, where teams manually reviewed tens of thousands of creatives image-by-image. Reliance on manual...

Solution
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Scope & timeline

  • 600+ sales staff using Gemini
  • 90% employee adoption of AI tools

Quotes

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The company

Native advertising and content discovery platform for the open web.

IndustryMedia
LocationNew York, NY, USA
Employees1K-5K
Founded2007

The implementation partner

IndustrySoftware & Platforms
LocationSanta Clara, CA, USA
Employees251-1K
Founded2011

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

Use case

Taboola's Ad content moderation is part of this use case:

Content Moderation
8 case studies(+200% YoY)
Proven impact?
LowModerateVery Strong
3.4Moderate

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