Retail|Marketing

Sift Lab
Marketing data analysis

Basket analysis took five months to build. Now, marketers use conversational AI to segment customers and launch campaigns instantly.

PublishedDec 28, 2025|1 month ago

Key results

ROAS Improvement
40-50%
CLV Increase
15-30%
Annual Revenue Uplift
5-7%

Result highlights

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The story

A Swedish AI company born from academic research at Umeå University’s ICE Lab that helps retailers monetize first-party data.

Retail marketing teams struggled with disconnected data silos, spending hours manually poring over spreadsheets to find actionable insights. One...

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Quotes

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The company

Sift Lab logo

Sift Lab

siftlab.com

AI platform for retail data analytics, predictive insights, and segmentation.

IndustryRetail
LocationStockholm, Sweden
Employees11-50
Founded2021

153 AI case studies in Retail

189 AI case studies in Marketing