AI case study

OTTODemand forecasting

Price cuts distorted long-term plans. Planners now use a model that isolates spikes to accurately forecast volatile items like iPhones.

Published|10 months ago

Key results

Forecasting Accuracy
up to 30%

Result highlights

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The story

Context

A leading German e-commerce retailer manages a diverse catalog ranging from fashion to electronics, requiring precise inventory planning across varying product lifecycles.

Challenge

Short-term sales peaks caused by price adjustments frequently distorted long-term forecasts for dynamic products like smartphones. The existing...

Solution
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Quotes

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The company

E-commerce marketplace for fashion, furniture, electronics, and household goods.

IndustryRetail
LocationHamburg, Germany
Employees5K-10K
Founded1949

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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