AI case study

SanomaAutomated weather forecasts

Staffing 26 regional weather teams was cost-prohibitive. AI now scripts and voices 78 daily updates without human intervention.

Published|8 months ago

Key results

Daily Forecasts Added
78

Result highlights

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The story

Context

One of Finland's largest media companies reaches millions daily across TV and radio in a market where rapidly changing weather makes local forecasts essential.

Challenge

Delivering localized weather updates to 26 different regions required cost-prohibitive staffing for separate weather departments and recording teams....

Solution
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Scope & timeline

  • 200k audience reach for localized forecasts
  • 70% user suitability rating for AI voice

Quotes

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The company

K-12 learning materials and multi-channel media group in Finland and Europe.

IndustryMedia
LocationHelsinki, Finland
Employees1K-5K
Founded1999

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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