Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
An award-winning creative agency serving clients like Google and Budweiser established a dedicated AI-first studio operating across four global cities.
Traditional production relies on expensive location shoots, while early AI experiments suffered from fragmented toolchains. Creating a single spec ad...
“Using Runway was the moment when we really got it – that we could absolutely do our job while avoiding traditional shootings. Our 'aha moment' came with Gen-2. We participated in Gen:48 and absolutely loved the process and started to realize that we really could do our job with AI. The game-changer was when we moved from static images to video. In the beginning, we were cheating a little bit – shooting a face and adding a tree in the background, then animating the tree with wind to create this illusion of reality. But now, with the improvements in Runway, we don't even need those tricks because the quality keeps getting better and better.”
Independent creative agency network for advertising and brand strategy.
Generative AI platform for professional video creation and world simulation.
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Manual ad production took months. Now, teams use AI to predict performance and generate creative in just 5 days.
Stitched stock photos failed to sell ideas. Now, AI generates animated concepts instantly and automates video localization at scale.
Costly CGI slowed campaign scaling. Teams now generate photorealistic video and automate reporting with AI, slashing costs by 80%.
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Scattered, multilingual HR files were a manual bottleneck. Non-technical staff built 10 AI agents to locate, translate, and format them.
Data scattered across systems forced generic content. Now, AI agents surface personalized stats and videos via chat during live matches.
Rigid search rules forced endless manual tagging sprints. Now, ML classifies products at ingestion to match natural shopper language.