Stitched stock photos failed to sell ideas. Now, AI generates animated concepts instantly and automates video localization at scale.
A global creative and media agency responsible for developing and scaling complex advertising campaigns across multiple markets and languages.
Early video concepts relied on stitched-together stock images or rough storyboards, often failing to sell bold ideas to clients. Furthermore,...
“If we can establish real personal relevance to consumers in the content we create, it’s more effective.”
Creative transformation company for advertising, marketing, and communications.
Enterprise software, cloud infrastructure, and consumer electronics platform.
WPP's Video content generation is part of this use case:
Related implementations across industries and use cases
Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.
Standard text-to-speech made AI actors sound robotic. Now, 5,000 emotive voices allow brands to generate authentic ads in 30 languages.
Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.
Security fears fragmented AI usage. Now, clear guardrails and automated Slack nudges empower teams to accelerate design and code reviews.
Manually illustrating vintage assets would have tripled production time. Now, a 3-person team uses AI to generate and animate the visuals.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.
Stitched stock photos failed to sell ideas. Now, AI generates animated concepts instantly and automates video localization at scale.
A global creative and media agency responsible for developing and scaling complex advertising campaigns across multiple markets and languages.
Early video concepts relied on stitched-together stock images or rough storyboards, often failing to sell bold ideas to clients. Furthermore,...
“If we can establish real personal relevance to consumers in the content we create, it’s more effective.”
Creative transformation company for advertising, marketing, and communications.
Enterprise software, cloud infrastructure, and consumer electronics platform.
WPP's Video content generation is part of this use case:
Related implementations across industries and use cases
Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.
Standard text-to-speech made AI actors sound robotic. Now, 5,000 emotive voices allow brands to generate authentic ads in 30 languages.
Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
Social budgets limited creatives to static shots. Layering AI over basic 3D models now turns single frames into complex 1-minute videos.
Security fears fragmented AI usage. Now, clear guardrails and automated Slack nudges empower teams to accelerate design and code reviews.
Manually illustrating vintage assets would have tripled production time. Now, a 3-person team uses AI to generate and animate the visuals.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.