AI case study

GraphiteVideo generation

Past campaigns relied on static images. Engineers use AI to write personalized video scripts mapped directly to pre-built 3D scenes.

Published|1 month ago

Key results

Storage Reduction
100x

Result highlights

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The story

Context

A software platform that previously scaled an end-of-year marketing campaign to 10,000 developers sought to create an immersive retrospective celebrating GitHub users' annual coding contributions.

Challenge

The team wanted to move beyond the static images and templated storylines of past campaigns to build unique, data-driven experiences for each user....

Solution
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Scope & timeline

  • Deployment time reduced from weeks to days

The company

Graphite logo

Graphite

graphite.com

AI code review platform and developer workflow tools for engineering teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees11-50
Founded2021

The implementation partner

Rubric Labs logo

Rubric Labs

rubriclabs.com
Role in this case study

Built the 'Year in code' personalized video generator for Graphite using LangChain.

IndustrySoftware & Platforms
LocationVancouver, BC, Canada
Employees1-10
Founded2023

The vendor

Framework and developer platform for building LLM-powered applications.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees11-50
Founded2022

Use case

Graphite's Video generation is part of this use case:

Video Production
24 case studies(+143% YoY)
Proven impact?
LowModerateVery Strong
3.1Moderate
3.3Moderatewithin Marketing

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