AI case study

MasterClassVoice coaching

Text chat lacked connection. AI now captures the empathy and tone of celebrity instructors for real-time, conversational coaching.

Published

The story

Context

An online learning platform with video courses from world-renowned instructors including Gordon Ramsay, Mark Cuban, and Chris Voss, with lessons that have inspired millions of learners.

Challenge

Learners consistently asked to engage beyond the one-way video format, wanting to ask their instructors questions and apply concepts directly. A text...

Solution
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Scope & timeline

  • 75%+ voice adoption among On Call users

Quotes

The company

MasterClass logo

MasterClass

masterclass.com

Online learning platform with video lessons taught by renowned experts.

IndustryEducation & Training
LocationSan Francisco, CA, USA
Employees251-1K
Founded2012

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

MasterClass's Voice coaching is part of this use case:

Voice & Audio Generation
29 case studies(+64% YoY)
Proven impact?
LowModerateVery Strong
1.4Low
1.4Lowwithin Education & Training
1.4Lowwithin Product Engineering

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