AI case study

MasterClassVoice coaching

Text chat lacked connection. AI now captures the empathy and tone of celebrity instructors for real-time, conversational coaching.

Published

The story

Context

An online learning platform with video courses taught by world-renowned instructors, including Gordon Ramsay, Mark Cuban, and Chris Voss, whose core lessons have inspired millions of learners.

Challenge

Learners consistently asked to engage beyond the videos, wanting to ask instructors questions and apply concepts to their own situations. A chat...

Solution
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Scope & timeline

  • 75%+ of On Call users engage via voice

Quotes

The company

MasterClass logo

MasterClass

masterclass.com

Online learning platform with video lessons taught by renowned experts.

IndustryEducation & Training
LocationSan Francisco, CA, USA
Employees251-1K
Founded2012

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

MasterClass's Voice coaching is part of this use case:

Voice & Audio Generation
31 case studies(+38% YoY)
Proven impact?
LowModerateVery Strong
1.4Low
1.4Lowwithin Education & Training
1.3Lowwithin Product Engineering

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