AI case study

MasterClassInteractive voice coaching

Text chat lacked connection. AI now captures the empathy and tone of celebrity instructors for real-time, conversational coaching.

Published|1 month ago

The story

Context

An online education platform featuring video classes from world-renowned experts like Gordon Ramsay and Mark Cuban, serving millions of learners globally.

Challenge

Learners wanted to engage beyond passive video consumption and ask specific questions, but initial text-based chat interfaces lacked the personal...

Solution
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Scope & timeline

  • Over 75% of users interacting via AI voice

Quotes

The company

MasterClass logo

MasterClass

masterclass.com

Online learning platform with video lessons taught by renowned experts.

IndustryEducation & Training
LocationSan Francisco, CA, USA
Employees251-1K
Founded2012

The AI provider

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

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