AI case study

JAKALACampaign optimization

Planners spent half their week pulling data from 12 systems. Now, AI agents propose strategic actions for human review and execution.

Published

Key results

Time Redirected
~70%
Optimization Cycle
<24 hours
CSAT Increase
35-40%

Result highlights

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The story

Context

A global data and analytics consultancy with over 3,600 employees across 30 countries manages complex media and campaign delivery for enterprise clients in highly regulated industries.

Challenge

Senior planners on multi-market accounts spent 40 to 60 percent of their week manually assembling data and building reports across 8 to 12 different...

Solution
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Scope & timeline

  • 3,000+ employees using Claude internally

Quotes

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The company

AI-powered, data-driven marketing, sales, and CX solutions provider.

IndustryProfessional Services
LocationMilan, Lombardy, Italy
Employees1K-5K
Founded2000

The vendor

Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.

IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021

Use case

JAKALA's Campaign optimization is part of this use case:

Personalization
45 case studies(+146% YoY)
Proven impact?
LowModerateVery Strong
5.4Strong
3.8Moderatewithin Product Engineering

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