AI case study

HKU Business SchoolVideo production training

Theory couldn't teach modern video skills. Now, business students use Runway to master cinematography and artistic direction.

Published|8 months ago

The story

Context

One of Asia's premier business education institutions, consistently ranking among the top business schools globally.

Challenge

Future business leaders require practical expertise in creative technology and digital marketing to navigate an increasingly AI-integrated...

Solution
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Scope & timeline

  • 200+ students gaining AI video experience

The company

HKU Business School logo

HKU Business School

masters.hkubs.hku.hk

Business school for undergraduate, postgraduate, and executive education.

IndustryEducation & Training
LocationHong Kong
Employees251-1K
Founded2001

The vendor

Generative AI platform for professional video creation and world simulation.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2018

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