AI case study

EquipterLead outreach

A six-person team couldn't keep pace with 200 weekly leads. Now, AI agents execute initial outreach, freeing human reps to close deals.

Published|1 month ago

Key results

Response Rate Increase
2.5x
Lead Conversion Rate
2%

Result highlights

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The story

Context

A manufacturer of specialized construction equipment managing an ecosystem of over 400 rental partners across the United States and Canada.

Challenge

A six-person sales team struggled to process up to 200 new weekly inbound leads while managing full sales cycles. Response times stretched to eight...

Solution
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Scope & timeline

  • 2-week deployment time for AI sales agent

Quotes

The company

Equipter logo

Equipter

equipter.com

Manufacturer of specialized debris management and self-propelled lift equipment.

IndustryIndustrial & Manufacturing
LocationLeola, PA, USA
Employees11-50
Founded2004

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Equipter's Lead outreach is part of this use case:

Conversational AI
23 case studies(+30% YoY)
Proven impact?
LowModerateVery Strong
4.4Moderate
11.3Very strongwithin Sales

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