AI case study

Drew BinskyVideo dubbing

Standard dubs erased his voice. AI now translates his exact tone into five languages, doubling average video views.

Published|1 year ago

Key results

Avg Views per Video
2.6M
vs 1.1M non-dubbed avg
Extra Views
up to 1M

Result highlights

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The story

Context

A travel content creator sought to expand global viewership by leveraging YouTube's new Multi-Language Audio feature to reach audiences in their native languages.

Challenge

Producing high-quality audio tracks in five languages presented a significant barrier, as standard dubbing methods would strip away the creator's...

Solution
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Scope & timeline

  • 23% of total views from dubbed content

The company

Drew Binsky logo

Drew Binsky

drewbinsky.com

Travel media brand and content producer for global cultural storytelling.

IndustryMedia
LocationScottsdale, AZ, USA
Employees1-10
Founded2017

The AI provider

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

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