AI case study

DIRECTVDIRECTV opened its data to plain-language questions with Genie

DIRECTV adopted Databricks Genie so anyone can query its 1,200-attribute customer dataset in plain language, getting instant answers instead of waiting days or weeks.

Published|yesterday

Key results

Attributes Unified
1,200+

Result highlights

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The story

Context

DIRECTV built Newton, a unified customer dataset of 1,200+ attributes, but with thousands of columns and billions of records it stayed locked behind SQL experts.

Challenge

Analysts needed weeks to ramp on the schema and business users depended entirely on technical teams; simple questions could take days or weeks of...

Solution
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The company

Satellite and streaming television service provider.

IndustryTelecommunications
LocationEl Segundo, CA, USA
Employees10K-50K
Founded1994

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

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