TRY
Media|Mid-size
Creative operations
Manual research consumed days. Creatives now build custom agents to synthesize client insights in hours.
30%Routine Task Time Saving
- 30% time reduction on routine tasks
via anthropic.com
Published May 28, 2025Key results
Interviews Analyzed
~25
vs impossible manually
Policy Citations
3
Result highlights
Unlock 2 result highlights
The story
Context
A media consultancy produces the annual "State of Electronic Music" report to document the cultural and economic impact of the UK's £2.4 billion electronic music sector.
Challenge
The team previously spent hundreds of hours manually processing dozens of interviews and hundreds of thousands of words, making the project...
Solution
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Quotes
“Our past approach required hundreds of hours of work, making it hard to justify commercially despite the report's importance. By the end of the report creation process, we lacked the energy for the crucial advocacy phase after publication, limiting its impact.”
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The company
Audience Strategies
audiencestrategies.comMarket research and audience strategy consultancy using data analytics and AI insights.
IndustryMedia
LocationLondon, ENG, UK
Employees1-10
Founded2020
The vendor
Anthropic
www.anthropic.comAnthropic is a technology company specializing in artificial intelligence and machine learning solutions.
IndustrySoftware & Platforms
Location2 Pennsylvania Plaza, 10121, York, New York, United States
Employees1K-5K
Founded2021
Use case
Audience Strategies's Qualitative research analysis is part of this use case:
Research Synthesis
27 case studies(+45% YoY)
Proven impact?
LowModerateVery Strong
2.9Low