Manual research consumed days. Creatives now build custom agents to synthesize client insights in hours.
Norway's largest communications group employs over 400 creative professionals across a diverse portfolio of advertising, design, and digital agencies.
Clients increasingly demanded faster turnarounds, but manual research processes often took days and consumed valuable creative time. The organization...
“We were already experimenting with AI tools across the organization, but recognized the need for a more structured, enterprise-wide approach.”
Creative agency for advertising, digital strategy, and technology solutions.
Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.
TRY's Creative operations is part of this use case:
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Strategists lost hours rebuilding workflows by hand. Now, a shared AI library shifts focus from mechanical assembly to client strategy.
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Manual research consumed days. Creatives now build custom agents to synthesize client insights in hours.
Norway's largest communications group employs over 400 creative professionals across a diverse portfolio of advertising, design, and digital agencies.
Clients increasingly demanded faster turnarounds, but manual research processes often took days and consumed valuable creative time. The organization...
“We were already experimenting with AI tools across the organization, but recognized the need for a more structured, enterprise-wide approach.”
Creative agency for advertising, digital strategy, and technology solutions.
Anthropic is a technology company specializing in artificial intelligence and machine learning solutions.
TRY's Creative operations is part of this use case:
Related implementations across industries and use cases
Strategists lost hours rebuilding workflows by hand. Now, a shared AI library shifts focus from mechanical assembly to client strategy.
Spec ads took three weeks across separate systems. Gen-2 now generates full video from text, bypassing physical production.
Processing 100k+ words manually left no time for advocacy. Claude synthesizes insights, enabling unprecedented policy impact.
Strategists lost hours rebuilding workflows by hand. Now, a shared AI library shifts focus from mechanical assembly to client strategy.
Managing documentation across 65 sites bottlenecked a central team. Now, Claude synthesizes data and coaches local directors on compliance.
Security fears fragmented AI usage. Now, clear guardrails and automated Slack nudges empower teams to accelerate design and code reviews.
Manually illustrating vintage assets would have tripled production time. Now, a 3-person team uses AI to generate and animate the visuals.
Translating updates one language at a time bottlenecked distribution. Now, AI drafts multilingual commentary in minutes for editor review.
Native ad tools optimized for platform metrics, limiting spend efficiency. An AI agent now adjusts live campaigns to meet business goals.