AI case study

ARN MediaAutomated radio programming

Scaling required hiring talent. Instead, the team cloned a finance employee’s voice to host a daily four-hour hip-hop show.

Published|1 year ago

Key results

Daily Automated Content
4 hours

Result highlights

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The story

Context

One of Australia's largest media networks operates the CADA youth radio brand, reaching approximately 160,000 digital listeners.

Challenge

The network faced the industry-wide tension of scaling content production while maintaining the personal connection central to radio. They needed to...

Solution
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Scope & timeline

  • Synthetic voice live within 1 hour of upload

The company

ARN Media logo

ARN Media

arn.com.au

Commercial radio broadcaster and digital audio network operator in Australia.

IndustryMedia
LocationSydney, NSW, Australia
Employees251-1K
Founded1988

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

ARN Media's Automated radio programming is part of this use case:

Voice & Audio Generation
32 case studies(+67% YoY)
Proven impact?
LowModerateVery Strong
1.6Low
2.3Lowwithin Media
1.8Lowwithin Marketing

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