AI case study

AdidasReview analysis

2M reviews sat untapped while analysts dug through them by hand. A GenAI chatbot now lets nontechnical teams pull insights in seconds.

Published|10 months ago

Key results

Analyst Efficiency Gain
30–40%

Result highlights

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The story

Context

A global sports brand operating in 150+ countries, with over 2 million product reviews across its catalog representing a massive, underused asset for product development.

Challenge

Review analysis was largely manual and time-consuming, while the existing chatbot produced generic answers with 15-second response times that limited...

Solution
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Scope & timeline

  • 50+ decision-makers using GenAI chatbot globally

Quotes

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The company

Designer and manufacturer of athletic footwear, apparel, and accessories.

IndustryConsumer Products
LocationHerzogenaurach, BY, Germany
Employees50K-100K
Founded1949

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

Adidas's Review analysis is part of this use case:

Data Intelligence
61 case studies(+139% YoY)
Proven impact?
LowModerateVery Strong
4.2Moderate
2.5Lowwithin Consumer Products
3.4Moderatewithin Customer Service

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