AI case study

SojernMarketing and customer support

Manual audience generation took two weeks. Now, Vertex AI runs 500M daily predictions to identify travelers in under two days.

Published|7 months ago

Key results

Client CPA Improvement
20-50%
Generation Time
<2 days
vs 2 weeks of manual effort

Result highlights

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The story

Context

A digital marketing platform for the travel industry manages a proprietary ecosystem powered by billions of real-time traveler intent signals for clients ranging from global hotel chains to boutique properties.

Challenge

Data scientists previously spent two weeks manually generating traveler audiences from complex booking signals to identify high-potential customers....

Solution
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Scope & timeline

  • 700 hotels using AI Reputation Manager

Quotes

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The company

Travel marketing platform using data and AI to drive bookings for hotels and tourism.

IndustryTravel & Tourism
LocationSan Francisco, CA, USA
Employees251-1K
Founded2007

The vendor

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

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