Adara
Travel marketing analytics
Deploying models for 600M daily events took two weeks. Engineers now launch updates in three days using Vertex AI.
- Model deployment cut from 2 weeks to 2-3 days
- Model deployment cut from 2 weeks to 2-3 days
Manual audience generation took two weeks. Now, Vertex AI runs 500M daily predictions to identify travelers in under two days.
A digital marketing platform for the travel industry manages a proprietary ecosystem powered by billions of real-time traveler intent signals for clients ranging from global hotel chains to boutique properties.
Data scientists previously spent two weeks manually generating traveler audiences from complex booking signals to identify high-potential customers....
“With the complexity of travel advertising today, we needed a solution that could scale with our clients' diverse needs while increasing both precision and efficiency. Google Cloud makes this possible, allowing us to help clients deliver highly personalized campaigns and enhanced guest experiences.”
Travel marketing platform using data and AI to drive bookings for hotels and tourism.
Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.
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Deploying models for 600M daily events took two weeks. Engineers now launch updates in three days using Vertex AI.
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