AI case study

PearsonCustomer support

Refunds meant manual checks across systems. Now, AI agents verify eligibility and execute transactions instantly.

Published

Key results

Case Deflection Rate
40%
Onboarding Time Reduction
50%

Result highlights

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The story

Context

A global education provider operating in nearly 200 countries for almost 100 years, with a portfolio spanning digital learning, certifications, and language apps built through acquisitions including Credly, Mondly, and eDynamic Learning.

Challenge

Each year, the service team handles tens of thousands of order-related inquiries, each requiring multiple manual steps across verification, account...

Solution
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Quotes

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The company

Educational materials, assessment services, and digital learning platforms.

IndustryEducation & Training
LocationLondon, ENG, United Kingdom
Employees10K-50K
Founded1844

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Pearson's Customer support is part of this use case:

Agentic Customer Service
71 case studies(+63% YoY)
Proven impact?
LowModerateVery Strong
8.6Very strong
6.0Strongwithin Customer Service

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