AI case study

Panasonic Asia PacificCustomer support

Data scattered across 350 interfaces bottlenecked service. An autonomous AI agent now resolves 73% of cases using unified product manuals.

Published

Key results

Resolution Rate
73%

Result highlights

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The story

Context

A global electronics brand's Southeast Asia and Pacific division, with 27 manufacturing sites across the region, reaching end customers primarily through a dealer and partner network rather than directly.

Challenge

Selling through dealers kept the company one step removed from the people actually using its products, leaving customer support as the only...

Solution
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Quotes

The company

Panasonic Asia Pacific logo

Panasonic Asia Pacific

panasonic.com

Consumer electronics, home appliances, and industrial solutions provider.

IndustryTechnology
LocationSingapore
Employees1K-5K
Founded1972

The vendor

AI-powered CRM platform for sales, service, marketing, and commerce teams.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees50K-100K
Founded1999

Use case

Panasonic Asia Pacific's Customer support is part of this use case:

Support Chatbot
222 case studies(+7% YoY)
Proven impact?
LowModerateVery Strong
4.9Moderate
2.8Lowwithin Technology
4.5Moderatewithin Customer Service

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