AI case study

MorrisonsIn-store product search

Day-old data left apps blind to shelf changes. Now, AI maps natural queries to real-time aisle locations in seconds.

Published|7 months ago

The story

Context

One of the UK's largest supermarkets serves nine million weekly customers across 2,100 locations, managing complex inventory that fluctuates with seasonal promotions and store rearrangements.

Challenge

Locating specific items was frustrating for shoppers during busy periods when shelf layouts changed, and staff were often unavailable to assist....

Solution
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Scope & timeline

  • 50,000 daily hits on AI product finder

Quotes

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The company

Supermarket chain and food producer in the United Kingdom.

IndustryRetail
LocationBradford, West Yorkshire, United Kingdom
Employees100K+
Founded1899

The AI provider

Cloud computing services, AI infrastructure, and data analytics platforms for enterprises.

IndustryTechnology
LocationMountain View, CA, USA
Employees100K+
Founded1998

The implementation partner

Tata Consultancy Services Japan logo

Tata Consultancy Services Japan

tcs.com

Optimized data flows from BigQuery to Looker for Morrisons' real-time reporting and predictions.

IndustryTechnology
LocationTokyo, Japan
Employees1K-5K
Founded2014

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