Morrisons
In-store product search
Day-old data left apps blind to shelf changes. Now, AI maps natural queries to real-time aisle locations in seconds.
- 50,000 daily hits on AI product finder
Young staff hesitated to ask managers, slowing stocking. A text-based AI assistant now answers inventory queries on personal phones.
One of the Netherlands' largest supermarket chains employs over 80,000 shop floor workers across 700 locations, relying heavily on part-time students.
Young employees often lacked the knowledge to answer customer queries or locate inventory but felt too intimidated to ask management for assistance....
“We all have a digital standard in our day-to-day lives which sets our expectation of being able to do seamlessly on a mobile device. That is what employees expect of us. So we constantly asked ourselves – how do we bring that standard into our store employees’ day-to-day work to help them with daily tasks?”
International food retail group operating supermarkets and e-commerce brands.
Enterprise software, cloud infrastructure, and consumer electronics platform.
Built a generative AI enablement platform and AI assistant for Albert Heijn's employees.
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