AI case study

G-Star RAWIT support

Routine, multilingual requests bottlenecked IT. An AI assistant in Teams now resolves staff queries instantly in six languages.

Published|1 week ago

Key results

Languages Supported
6
Resolution Accuracy
85%
Ticket Reduction
up to 40%

Result highlights

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The story

Context

A global denim brand operating in more than 50 countries with a workforce split between 450 retail and 550 corporate employees.

Challenge

IT teams faced high volumes of routine requests in multiple languages, often receiving unclear tickets that slowed down resolution. Employees...

Solution
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Scope & timeline

  • 200 active users for AI assistant

Quotes

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The company

G-Star RAW logo

G-Star RAW

g-star.com

Denim and urban fashion brand specializing in raw, untreated clothing and accessories.

IndustryConsumer Products
LocationAmsterdam, Netherlands
Employees1K-5K
Founded1989

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

The implementation partner

CloudNation logo

CloudNation

cloudnation.nl

Led the deployment of Maia and integrated it with Teams and SharePoint for G-STAR.

IndustryTechnology
LocationDen Haag, ZH, Netherlands
Employees11-50
Founded2018

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