AI case study

CoopVoceCustomer support calls

Robot voice undercut accurate answers: callers tuned out. Natural voice changed that — more engaged, longer calls, fewer human handoffs.

Published

Key results

Conversation Duration Increase
~15 secs
Engagement Rate Increase
10%
Containment Rate Gain
3–4%

Result highlights

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The story

Context

One of Italy's largest mobile virtual network operators, part of the Coop Italia cooperative, with an AI virtual assistant already deployed on its 188 customer care line capable of understanding requests and retrieving company knowledge.

Challenge

The assistant was technically capable, but synthetic voice quality was the remaining barrier: even accurate answers felt distant and impersonal when...

Solution
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Scope & timeline

  • 3,729+ hours of AI voice audio since launch
  • 24% month-over-month growth in daily AI usage

Quotes

The company

CoopVoce logo

CoopVoce

coopvoce.it

Mobile virtual network operator (MVNO) providing telecommunication services in Italy.

IndustryTelecommunications
LocationCasalecchio di Reno, Emilia-Romagna, Italy
Founded2007

The vendor

ElevenLabs logo

ElevenLabs

elevenlabs.io

AI voice synthesis platform for text-to-speech, dubbing, and voice cloning.

IndustrySoftware & Platforms
LocationNew York, NY, USA
Employees51-250
Founded2022

Use case

CoopVoce's Customer support calls is part of this use case:

Voice Agent
79 case studies(+93% YoY)
Proven impact?
LowModerateVery Strong
4.1Moderate
4.9Moderatewithin Customer Service

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