Many parents wanted to discuss firearm safety—but froze before the first sentence. An AI agent now meets them there with tailored guidance.
A nonpartisan nonprofit that creates large-scale public communications campaigns on America's most pressing social issues, running a 2025 youth firearm injury prevention initiative addressing the leading cause of death for U.S. children and teens ages 1-17 for four consecutive years.
Research showed many parents and concerned adults wanted to discuss firearm injury prevention but didn't know where to begin, viewing the topic as...
“With the growing use of conversational AI online, particularly among parents, we saw an opportunity to meet people at the moment they’re trying to navigate a hard or sensitive question around firearms.”
Nonprofit organization creating national public service campaigns for social impact.
Helped Ad Council design the AI agent using Copilot Studio for responsible AI and conversational experience
Enterprise software, cloud infrastructure, and consumer electronics platform.
Ad Council's Conversation guidance is part of this use case:
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Many parents wanted to discuss firearm safety—but froze before the first sentence. An AI agent now meets them there with tailored guidance.
A nonpartisan nonprofit that creates large-scale public communications campaigns on America's most pressing social issues, running a 2025 youth firearm injury prevention initiative addressing the leading cause of death for U.S. children and teens ages 1-17 for four consecutive years.
Research showed many parents and concerned adults wanted to discuss firearm injury prevention but didn't know where to begin, viewing the topic as...
“With the growing use of conversational AI online, particularly among parents, we saw an opportunity to meet people at the moment they’re trying to navigate a hard or sensitive question around firearms.”
Nonprofit organization creating national public service campaigns for social impact.
Helped Ad Council design the AI agent using Copilot Studio for responsible AI and conversational experience
Enterprise software, cloud infrastructure, and consumer electronics platform.
Ad Council's Conversation guidance is part of this use case:
Related implementations across industries and use cases
Field teams couldn't support 100,000 remote farmers. Now, an AI agent answers routine crop questions, routing complex cases to experts.
Manual survey tagging kept staff from the field. Now, workers use Copilot to analyze donor feedback and build tracking apps in days.
Organizing tens of thousands of compliance documents bottlenecked audits. Now, AI structures files and drafts summaries for expert review.
One advisor, booked weeks out. Refugees waited weeks for basics—housing, schooling, jobs. Viktor now answers instantly, 24/7.
Site queries returned generic links requiring manual searches. Now, an AI agent instantly delivers personalized schedules via backend API.
Each worker negotiates alone — no HR, no coworkers. Ask Aya turns the movement's collective wisdom into guidance she can hold in her hand.
Typing barriers and manual admin slowed disabled staff. Now, AI handles drafting and notes, freeing teams for direct community engagement.
Basic troubleshooting consumed agents' time. Now, an AI fluent in local dialects independently resolves 73% of these cases.
Manual call evaluations delayed insights by weeks. Now, bots score calls at scale, empowering analysts to synthesize data in hours.