AI case study

Ad CouncilConversation guidance

Many parents wanted to discuss firearm safety—but froze before the first sentence. An AI agent now meets them there with tailored guidance.

Published

Key results

Interactions Per Session
~3

Result highlights

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The story

Context

A nonpartisan nonprofit that creates large-scale public communications campaigns on America's most pressing social issues, running a 2025 youth firearm injury prevention initiative addressing the leading cause of death for U.S. children and teens ages 1-17 for four consecutive years.

Challenge

Research showed many parents and concerned adults wanted to discuss firearm injury prevention but didn't know where to begin, viewing the topic as...

Solution
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Quotes

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The company

Ad Council logo

Ad Council

adcouncil.org

Nonprofit organization creating national public service campaigns for social impact.

IndustryNon-Profit & Social Impact
LocationNew York, NY, USA
Employees51-250
Founded1942

The implementation partner

Role in this case study

Helped Ad Council design the AI agent using Copilot Studio for responsible AI and conversational experience

IndustryMedia
LocationAmsterdam, NH, Netherlands
Employees1K-5K
Founded2016

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

Use case

Ad Council's Conversation guidance is part of this use case:

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226 case studies(+17% YoY)
Proven impact?
LowModerateVery Strong
4.8Moderate
1.0Lowwithin Non-Profit & Social Impact
4.5Moderatewithin Customer Service

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