AI case study

Virgin MoneyCustomer support

Legacy chatbots bottlenecked service teams. Now, a single AI agent handles routine workflows, routing complex queries to human experts.

Published|7 months ago

The story

Context

One of the UK's largest retail banks, serving 6.6 million customers as part of the country's first mutual full-service banking provider.

Challenge

The bank relied on multiple disconnected, legacy chatbots that created a fragmented experience and struggled to resolve queries at the first point of...

Solution
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Scope & timeline

  • 97% completion rate for AI digital journeys
  • 54% customer engagement on outbound AI messages

Quotes

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The company

Virgin Money logo

Virgin Money

uk.virginmoney.com

Retail and commercial bank offering personal and business financial services.

IndustryFinancial Services
LocationGlasgow, SCT, UK
Employees5K-10K
Founded1995

The vendor

Enterprise software, cloud infrastructure, and consumer electronics platform.

IndustrySoftware & Platforms
LocationRedmond, WA, USA
Employees100K+
Founded1975

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