AI case study

Under ArmourSelf-service analytics

Each team had its own pipeline; analysts burned their days reconciling workbooks. Now anyone types a question and gets one trusted answer.

Published

Key results

Reporting Lag Eliminated
30 days
Manual Report Compilation Saved
2 days

Result highlights

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The story

Context

A global athletic apparel brand operating across wholesale, e-commerce, and owned retail, with a data estate spanning inventory, supply chain, demand planning, and sales, where direct-to-consumer conditions can shift within hours.

Challenge

Different teams built their own data pipelines and arrived at different answers to the same question, leaving analysts to spend most of their day...

Solution
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Quotes

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The company

Under Armour logo

Under Armour

underarmour.com

Global retailer of athletic apparel, footwear, and accessories.

IndustryConsumer Products
LocationBaltimore, MD, USA
Employees10K-50K
Founded1996

The vendor

Cloud-based data warehousing, processing, and analytics platform.

IndustrySoftware & Platforms
LocationBozeman, MT, USA
Employees5K-10K
Founded2012

Use case

Under Armour's Self-service analytics is part of this use case:

Data Intelligence
82 case studies(+347% YoY)
Proven impact?
LowModerateVery Strong
4.0Moderate
2.8Lowwithin Consumer Products
2.7Lowwithin Knowledge Management

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