AI case study

The AASelf-serve analytics

A small data team fielded every ad hoc query—sometimes hours, sometimes days. Colleagues now ask in plain English via Teams, in seconds.

Published

Key results

Query Time Reduction
up to 70%

Result highlights

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The story

Context

The UK's leading roadside assistance provider, serving 14 million members, with business intelligence for trading, product, and acquisition teams concentrated in a small central data team.

Challenge

Reporting was fragmented across multiple tools, with accuracy, timeliness, and governance all cited as problem areas. Routine queries, such as weekly...

Solution
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Quotes

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The company

The AA logo

The AA

theaa.com

Roadside assistance, vehicle insurance, and motoring services provider.

IndustryAutomotive & Mobility
LocationBasingstoke, Hampshire, ENG, UK
Employees5K-10K
Founded1905

The vendor

Databricks is a Big Data company that offers a unified analytics platform for data science, engineering, and analytics teams.

IndustrySoftware & Platforms
LocationSan Francisco, California, United States
Employees10K-50K
Founded2013

Use case

The AA's Self-serve analytics is part of this use case:

Data Intelligence
83 case studies(+353% YoY)
Proven impact?
LowModerateVery Strong
4.0Moderate
2.7Lowwithin Knowledge Management

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