AI case study

FlybuysCustomer support

Outsourced tools kept the team blind to their own data—no transcripts, no metrics—until they migrated everything in-house in 7 months.

Published

Key results

Cost Reduction
24%
Interactions Auto-Evaluated
~100%

Result highlights

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The story

Context

One of Australia's largest coalition loyalty programs, with more than 10 million active members earning and redeeming points across leading retail partners.

Challenge

Operating on outsourced legacy tools, the team had no direct access to call transcripts, support data, or near-real-time operational metrics, making...

Solution
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Scope & timeline

  • AI agents supporting 65% of member interactions
  • Contact center migration completed in 7 months

Quotes

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The company

Coalition loyalty and shopper rewards program in Australia.

IndustryRetail
LocationMelbourne, VIC, Australia
Employees251-1K
Founded1994

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

Flybuys's Customer support is part of this use case:

Conversation Intelligence
41 case studies(+115% YoY)
Proven impact?
LowModerateVery Strong
7.6Strong
7.5Strongwithin Customer Service

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