Key results
The company
Alphawave
alpha-wave.aiAI-powered creative studio for high-fidelity video and synthetic media.
Result highlights
- 25% average ROAS increase for clients
- Up to 80% operational cost reduction for clients
The story
A marketing technology scale-up founded by former Google leaders serves global brands and S&P 500 companies with performance advertising and creative production.
Producing high-end video content using traditional CGI was costly and time-consuming, limiting the ability to scale campaigns across extensive product portfolios. Additionally, repetitive browser-based tasks like reporting consumed valuable employee time that could be spent on strategy.
The company integrates Google's Veo and Flow models into its creative workflow to generate photorealistic video assets instead of using traditional CGI. Proprietary AI agents built on Vertex AI run alongside these creative tools to automate repetitive browser-based tasks like reporting. This combination allows the team to rapidly produce high-quality content and scale operations without increasing headcount.
Quotes
“We wanted to build a company that empowers teams to scale faster, understand AI’s potential, and integrate it meaningfully.”