Retail|Marketing

Workman
E-commerce content creation

Shoots took 10 crew members half a day. One employee now generates complex scenes—like shoes on wet floors—in 10 minutes with AI.

PublishedNov 20, 2025|2 months ago

Key results

Creation Time Per Image
5-10 mins
vs half-day photoshoot
Staff Required
1 person
vs 5-10 person crew

Result highlights

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The story

Japan's leading workwear retailer operates over 1,000 stores and manages 2,000 products with a lean corporate workforce of fewer than 500 employees.

Demonstrating product features required location shoots with 5 to 10 crew members that took half a day per item. This manual intensity made it...

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Quotes

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The company

Specialty retailer of professional workwear, outdoor gear, and functional apparel.

IndustryRetail
LocationIsesaki, Gunma, Japan
Employees251-1K
Founded1982

Implementation partner

S

System Support

sts-inc.co.jp

Implemented virtual try-on, Gemini 2.5 Flash Image, and Veo video generation for Workman.

IndustryTechnology
LocationKanazawa, Ishikawa, Japan
Employees1K-5K
Founded1980

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