Key results
Product Line Growth
15-20%
Repeat Purchase Rate
30-40%
Result highlights
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The story
One of the fastest-growing consumer goods businesses in Asia, Africa, and the Middle East serves a complex market of millions of independent mom-and-pop stores.
Sales representatives relied on memory to recommend products from a vast catalog where a single brand could have over 30 unique SKUs. Critical data...
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Quotes
“To make our sales transformation science-driven, we knew we would require a data platform to consolidate all this data, not just for reporting, but for large-scale analytics.”
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The company
Wipro Enterprises
wiproenterprises.comConsumer goods, lighting, and diversified industrial engineering solutions.
IndustryIndustrial & Manufacturing
LocationBengaluru, KA, India
Employees10K-50K
Founded2013
Implementation partner
A
Accenture
accenture.comServed as technology implementer and strategic consultant for Wipro's sales transformation.
IndustryProfessional Services
LocationDublin, Ireland
Employees100K+
Founded1989