Key results
The company
TMAP Mobility
tmapmobility.comIntegrated mobility platform for navigation, taxi hailing, and parking services.
Result highlights
- 68% reduction in data extraction requests
The story
The world's first mobile navigation service powers over 95% of domestic vehicles in Korea, handling 7.3 billion annual mobility data points for 25 million subscribers.
Rigid security controls prevented business teams from accessing data, forcing them to rely on specialists for basic needs. Over half of the data team's workload consisted of manual extraction requests, leaving little time for the high-value modeling needed to improve personalization.
The organization deployed Genie Space to enable non-technical staff to query data using natural language, while Unity Catalog enforces granular permissions and column masking. Databricks SQL supports interactive dashboards for real-time monitoring by planning and marketing teams. This self-service architecture freed data engineers to use the Recommendation Engines Solution Accelerator for advanced model development.
Scope & timeline
- 48% employee data utilization rate
Quotes
“In our journey to build a highly reliable data infrastructure supporting TMAP’s AI mobility services, Databricks has made a significant contribution as a data platform offering both scalability and flexibility. Databricks has transformed how TMAP uses data, helping us scale AI insights to deliver better experiences for millions of travelers.”