AI case study

SoftBankSMB sales inquiry support

Reps were pulled between pricing FAQs and complex proposals. An AI agent now absorbs the routine — letting them focus on consultations.

Published

Key results

Resolution Rate
70%

Result highlights

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The story

Context

A telecommunications division responsible for marketing and sales to Japan's approximately 3.4 million small and medium-sized businesses.

Challenge

Sales representatives were fielding both complex, customer-specific consultations and a high volume of routine inquiries about products, pricing, and...

Solution
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Quotes

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The company

SoftBank logo

SoftBank

softbank.jp

Japanese mobile carrier providing wireless, broadband, and digital services.

IndustryTelecommunications
LocationMinato, Tokyo, Japan
Founded1986

The vendor

Sierra logo

Sierra

sierra.ai

AI agent platform for autonomous enterprise customer service.

IndustrySoftware & Platforms
LocationSan Francisco, CA, USA
Employees51-250
Founded2023

Use case

SoftBank's SMB sales inquiry support is part of this use case:

Lead Qualification
28 case studies(+55% YoY)
Proven impact?
LowModerateVery Strong
11.9Very strong

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