AI case study

Mercado LibreAd creative generation

Most sellers lacked design resources. AI now auto-generates professional banners with custom backgrounds, boosting CTRs by 25%.

Published|1 year ago

Key results

Creatives Generated
90k+

Result highlights

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The story

Context

Latin America's largest online commerce ecosystem and the sixth largest globally, where 80% of the seller base consists of small and medium-sized businesses with limited resources.

Challenge

Creating compelling display ads requires design expertise and budgets that most small sellers lack, preventing them from producing professional-grade...

Solution
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Scope & timeline

  • 45% increase in ad impressions
  • 25% average CTR increase for sellers

Quotes

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The company

Mercado Libre logo

Mercado Libre

mercadolibre.com

E-commerce marketplace and payments platform for the Latin American market.

IndustryRetail
LocationBuenos Aires, Argentina
Employees50K-100K
Founded1999

The implementation partner

Mutt Data logo

Mutt Data

muttdata.ai
Role in this case study

Developed the GenAds AI-powered tool to automate product image creation for Mercado Libre.

IndustryTechnology
LocationBuenos Aires, CABA, Argentina
Employees51-250
Founded2019

The vendor

Amazon Web Services (AWS) logo

Amazon Web Services (AWS)

aws.amazon.com

Cloud computing platform and on-demand infrastructure services.

IndustryTechnology
LocationSeattle, WA, USA
Employees100K+
Founded2006

Use case

Mercado Libre's Ad creative generation is part of this use case:

Content Creation
30 case studies(+14% YoY)
Proven impact?
LowModerateVery Strong
7.6Strong
8.0Very strongwithin Marketing

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