AI case study

MAPFRE BrazilCustomer retention

Cancel calls went to general agents, no retention playbook. AI revealed what worked in the rare wins — a team was built on those techniques.

Published

Key results

Revenue Retained
BRL 1M+
Cancellation Retention
40%
vs 1% retention rate

Result highlights

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The story

Context

One of Brazil's largest insurers, with a contact center of more than 400 agents handling roughly 75,000 calls per month.

Challenge

Every customer selecting 'Cancel Policy' in the IVR was routed to a general support team with no retention strategy, leaving the cancellation...

Solution
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Quotes

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The company

MAPFRE Brazil logo

MAPFRE Brazil

mapfre.com.br

Use case

MAPFRE Brazil's Customer retention is part of this use case:

Call Scoring & Coaching
43 case studies(+39% YoY)
Proven impact?
LowModerateVery Strong
8.0Very strong
8.7Very strongwithin Customer Service

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